Abstract Decoding visual stimuli from brain activities is an interdisciplinary study of neuroscience and computer vision. With the emerging of Human-AI Collaboration, Human-Computer Interaction, and the development of advanced machine learning models, brain decoding based on deep learning attracts more attention. Electroencephalogram (EEG) is a widely used neurophysiology tool. Inspired by the success of deep learning on image representation and neural decoding, we proposed a visual-guided EEG decoding method that contains a decoding stage and a generation stage. In the classifification stage, we designed a visual-guided convolutional neural network (CNN) to obtain more discriminative representations from EEG, which are applied to achieve the classifification results. In the generation stage, the visual-guided EEG features are input to our improved deep generative model with a visual consistence module to generate corresponding visual stimuli. With the help of our visual-guided strategies, the proposed method outperforms traditional machine learning methods and deep learning models in the EEG decoding task