Abstract Images convey a broad spectrum of personal information. If such images are shared on social media platforms, this personal information is leaked which conflicts with the privacy of depicted persons. Therefore, we aim for automated approaches to redact such private information and thereby protect privacy of the individual. By conducting a user study we find that obfuscating the image regions related to the private information leads to privacy while retaining utility of the images. Moreover, by varying the size of the regions different privacy-utility tradeoffs can be achieved. Our findings argue for a “redaction by segmentation” paradigm. Hence, we propose the first sizable dataset of private images “in the wild” annotated with pixel and instance level labels across a broad range of privacy classes. We present the first model for automatic redaction of diverse private information. It is effective at achieving various privacyutility trade-offs within 83% of the performance of redactions based on ground-truth annotation