Abstract Weakly supervised learning with only coarse labels can obtain visual explanations of deep neural network such as attention maps by back-propagating gradients. These attention maps are then available as priors for tasks such as object localization and semantic segmentation. In one common framework we address three shortcomings of previous approaches in modeling such attention maps: We (1) make attention maps an explicit and natural component of the end-to-end training for the first time, (2) provide selfguidance directly on these maps by exploring supervision from the network itself to improve them, and (3) seamlessly bridge the gap between using weak and extra supervision if available. Despite its simplicity, experiments on the semantic segmentation task demonstrate the effectiveness of our methods. We clearly surpass the state-of-the-art on PASCAL VOC 2012 test and val. sets. Besides, the proposed framework provides a way not only explaining the focus of the learner but also feeding back with direct guidance towards specific tasks. Under mild assumptions our method can also be understood as a plug-in to existing weakly supervised learners to improve their generalization performance