Abstract. The key point of image-text matching is how to accurately measure the similarity between visual and textual inputs. Despite the great progress of associating the deep cross-modal embeddings with the bi-directional ranking loss, developing the strategies for mining useful triplets and selecting appropriate margins remains a challenge in real applications. In this paper, we propose a cross-modal projection matching (CMPM) loss and a cross-modal projection classification (CMPC) loss for learning discriminative image-text embeddings. The CMPM loss minimizes the KL divergence between the projection compatibility distributions and the normalized matching distributions defined with all the positive and negative samples in a mini-batch. The CMPC loss attempts to categorize the vector projection of representations from one modality onto another with the improved norm-softmax loss, for further enhancing the feature compactness of each class. Extensive analysis and experiments on multiple datasets demonstrate the superiority of the proposed approach.