Abstract Crowdfunding is an emerging Internet application for creators designing campaigns (projects) to collect funds from public investors. Usually, the limited budget of the creator is manually divided into several perks (reward options), that should ?t various market demand and further bring different monetary contributions for the campaign. Therefore, it is very challenging for each creator to design an effective campaign. To this end, in this paper, we aim to enhance the funding performance of the newly proposed campaigns, with a focus on optimizing the product supply of perks. Speci?cally, given the expected budget and the perks of a campaign, we propose a novel solution to automatically recommend the optimal product supply to every perk for balancing the expected return of this campaign against the risk. Along this line, we de?ne it as a constrained portfolio selection problem, where the risk of each campaign is measured by a multitask learning method. Finally, experimental results on the real-world crowdfunding data clearly prove that the optimized product supply can help improve the campaign performance signi?cantly, and meanwhile, our multi-task learning method could more precisely estimate the risk of each campaign.