Abstract In this paper, we focus on a new problem: applying artificial intelligence to automatically generate fashion style images. Given a basic clothing image and a fashion style image (e.g., leopard print), we generate a clothing image with the certain style in real time with a neural fashion style generator. Fashion style generation is related to recent artistic style transfer works, but has its own challenges. The synthetic image should preserve the similar design as the basic clothing, and meanwhile blend the new style pattern on the clothing. Neither existing global nor patch based neural style transfer methods could well solve these challenges. In this paper, we propose an end-to-end feed-forward neural network which consists of a fashion style generator and a discriminator. The global and patch based style and content losses calculated by the discriminator alternatively back-propagate the generator network and optimize it. The global optimization stage preserves the clothing form and design and the local optimization stage preserves the detailed style pattern. Extensive experiments show that our method outperforms the state-of-the-arts.