Abstract Incidental scene text detection, especially for multioriented text regions, is one of the most challenging tasks in many computer vision applications. Different from the common object detection task, scene text often suffers from a large variance of aspect ratio, scale, and orientation. To solve this problem, we propose a novel end-to-end scene text detector IncepText from an instance-aware segmentation perspective. We design a novel Inception-Text module and introduce deformable PSROI pooling to deal with multi-oriented text detection. Extensive experiments on ICDAR2015, RCTW-17, and MSRA-TD500 datasets demonstrate our method’s superiority in terms of both effectiveness and efficiency. Our proposed method achieves 1st place result on ICDAR2015 challenge and the state-ofthe-art performance on other datasets. Moreover, we have released our implementation as an OCR product which is available for public access. 1