Abstract Recent advances in Bayesian reinforcement learning (BRL) have shown that Bayes-optimality is theoretically achievable by modeling the environment’s latent dynamics using Flat-DirichletMultinomial (FDM) prior. In self-interested multiagent environments, the transition dynamics are mainly controlled by the other agent’s stochastic behavior for which FDM’s independence and modeling assumptions do not hold. As a result, FDM does not allow the other agent’s behavior to be generalized across different states nor speci?ed using prior domain knowledge. To overcome these practical limitations of FDM, we propose a generalization of BRL to integrate the general class of parametric models and model priors, thus allowing practitioners’ domain knowledge to be exploited to produce a ?ne-grained and compact representation of the other agent’s behavior. Empirical evaluation shows that our approach outperforms existing multi-agent reinforcement learning algorithms.