Abstract Recently, tag recommendation (TR) has become a very hot research topic in data mining and related areas. However, neither co-occurrence based methods which only use the item-tag matrix nor content based methods which only use the item content information can achieve satisfactory performance in real TR applications. Hence, how to effectively combine the item-tag matrix, item content information, and other auxiliary information into the same recommendation framework is the key challenge for TR. In this paper, we ?rst adapt the collaborative topic regression (CTR) model, which has been successfully applied for article recommendation, to combine both item-tag matrix and item content information for TR. Furthermore, by extending CTR we propose a novel hierarchical Bayesian model, called CTR with social regularization (CTR-SR), to seamlessly integrate the item-tag matrix, item content information, and social networks between items into the same principled model. Experiments on real data demonstrate the effectiveness of our proposed models.