Abstract. Currently, the neural network architecture design is mostly guided by the indirect metric of computation complexity, i.e., FLOPs. However, the direct metric, e.g., speed, also depends on the other factors such as memory access cost and platform characterics. Thus, this work proposes to evaluate the direct metric on the target platform, beyond only considering FLOPs. Based on a series of controlled experiments, this work derives several practical guidelines for efficient network design. Accordingly, a new architecture is presented, called ShuffleNet V2. Comprehensive ablation experiments verify that our model is the stateof-the-art in terms of speed and accuracy tradeoff